Decorate Like A Pro Business Academy
The Exclusive Coaching & Mentorship Program
Have you ever been curious about becoming a professional holiday decorator or owning your own business?
Enroll in our "Decorate Like A Pro - Business Academy" and learn everything you need to know about becoming a professional holiday decorator!
One of a kind
Self-Paced
Lifetime Access
25 years of expertise packaged
Easy-to-follow
25 Modules, Over 100 Lessons, 2 Bonus Modules
Certification
Private Mentoring & Coaching
Do it for fun or have the potential to make it a lucrative 6-7 figure business!
What Does The Business Academy Include?
The Christmas Design Institute Mentorship program is here to guide you through everything you need to know about starting and operating your own Christmas and holiday decorating business. If you’ve ever felt unsure about whether you can succeed or worried that you may not be crafty enough, don’t worry—that’s completely normal! I’m Heather, and I’m excited to help you decorate like a true Christmas and holiday pro.
Through our engaging classroom and online classes, you’ll learn all the insider tips and tricks from the professionals. I’ll teach you the principles and elements of design, along with everything you need to thrive as a professional decorator. With our guidance, you’ll gain the confidence and skills to turn your holiday decorating dreams into reality!
Self-guided, step by step course to owning your own Christmas design business with lifetime access.
Access to the "Decorate Like a Pro" Online Business Academy ~ 17 Modules
Access to the "Decorate Like a Pro" Online Design Academy ~ 10 Modules
Access to the Decorate Your Tree Like a Pro ~ Video Course
Course material covering both design principles and business principles which ensures you have a complete understanding of the design industry by the end of the program.
We give you the tools to be your own boss, start your own business and know how to create a design for your client.
Go at your own pace and there are many options available to customize your experience to fit your needs exactly.
Private mentoring with Heather the owner to ensure you are fully supported for success in your design journey.
Shadow Heather with her design team. You may also work on the Elves to The Rescue design team as a team leader or crew help in conjunction with taking your own clients.
The FIRST Course to Offer Certification
Our certification program is a groundbreaking opportunity in the holiday decorating industry, as we are the first course to offer an official certification that you can proudly showcase to your customers. This certification not only demonstrates your commitment to excellence and professionalism in Christmas decorating but also sets you apart in a competitive market.
As a certified decorator, you'll gain credibility and trust from potential clients, giving them confidence in your skills and expertise. Our program includes comprehensive training that covers essential design principles, decorating techniques, and business practices, ensuring you are well-equipped to deliver stunning holiday transformations.
By completing our certification, you’ll not only enhance your decorating abilities but also elevate your business profile. This recognition opens doors to new opportunities and helps you build a solid reputation within the industry. Join us and become part of a prestigious group of certified decorators who are committed to delivering exceptional holiday experiences!
What Does The Course Include?
Module 1
Welcome to Christmas Design Institute
"Decorate Like A Pro" Business & Mentorship Program
Lessons: 7
~ All the information you need to be successful
~ How to navigate the course
~ Meet your instructor
~ Supply list~ Checklists
~ Pre-assessment form
~ Recourses~ Goal setting forms
~ Graduation requirements
Module 2
Earning Money as a Professional Designer
Lessons: 3
~ Video training - How to Earn Money as a Holiday Designer
~ How to Earn Money as a Holiday Designer
~ Key Skills That Can Help You Thrive In This Field
Module 3
Design Basics - Learn the Fundamentals of Design to Create Beautiful Eye-Catching Designs
Lessons: 9
~ Design Basics Training Video
~ Principles Of Design
~ Choosing a Theme - Creating cohesive holiday themes, such as rustic, modern, or traditional
~ Basic Design Recipes and ~Measurements Decorating Embellishments
~ Industry Terminology
~ Quiz - Design Basics
~ Homework Assignment Design
~ Basics Principles Of Design Homework
Module 4
Client Relations
Lessons: 15
~ Client Relations Training Video
~ Bidding a Job, Writing Proposals
~ What to charge
~ Acquiring and Working With Luxury Clients
~ Thank You Gifts, Customer Service, Cold
~ Calling, Acquiring and Keeping Clients
~ Holiday Decorating Proposal Sheet
~ Sample Proposal Email
~ Agreement for Plant and Associated Services
~ Holiday Decorating Invoice
~ Client Day Sheet
~ Client Referral Program
~ Agreement for Holiday Decorating and Associated Services
~ Homework ~ Submit a Job Proposal
~ Quiz - Client Relations
Module 5
Installs and Takedowns
Lessons: 9
~ Install Training Video
~ Installing Your Clients Decor
~ Take Down Training Video
~ Taking Down Your Clients Decor
~ Storing Your Clients Decor
~ Tool Box and Bring to Job Checklist
~ Install/Take Down Supply List
~ Profit sheet for Installs/Take Downs
~ Homework Quiz - Installs and Take Downs
Module 6
Residential Clients
Lessons: 3
~ Residential Clients Training Video
~ Learn How to Create a Residential
~Design Writing a Residential Proposal
Module 7
Commercial Clients
Lessons: 3
~ Commercial Clients Training Video
~ Learn How to Create a Commercial Design
~ Writing a Commercial Proposal
Module 8
Purchasing Decor
Lessons: 10
~ Purchasing Wholesale, Going to Market
Training Video
~ Purchasing, Wholesale, and Going to Market
~ Attending Gift and Trade Shows, Conventions
~ Wholesalers
~ Going to Market
~ Retail Places to Shop
~ Purchasing Tips
~ Shopping For a Client
~ Homework
~ Schedule your 1:1 Call With Heather
Module 9
Hiring and Managing Team Members
Lessons: 7
~Hiring and Managing Teams
~Policies and Procedures
~1099 Independent Contractor Agreement
~Payroll Timesheet
~Team Member Accountability Form
and Non-Compete
~Team Member Acknowledgement
~Team Member Checklist
Module 10
Launching Your Business - Learn How to
Start and Maintain a Successful Holiday
Design Business
Lessons: 7
~ Starting a Business: The Basics
~Business Operations
~ Register Your Business
~ Simple Software Solutions
~ Goal Setting & Strategy Session
~ Homework
~ Schedule your 1:1 Call With Heather
Module 11
Marketing
Lessons: 3
Social Media & Website Creation
Marketing and Acquiring Clients
Marketing Plan
Module 12
Design Homework For Certification
Lessons: 3
Bow Design
Tree Design
Garland
Module 13
Schedule Your 1:1 Consultations With Recommended Professionals
Lessons: 4
~ Business Professionals I Recommend
~ CPA
~ Graphic Designer
~ Social Media Manager
Module 14
Shadowing and Personal Coaching
Lessons: 2
~ Shadowing Heather
~ Mentoring
Module 15
Become a Master Designer
Lessons: 3
~ Become a Master Designer
~ Register for Level 2 Masterclass
~ Masterclass Workshop
Module 16
Become An Affiliate
Lessons: 1
Become An Affiliate
Module 17
Graduation
Lessons: 7
Graduation
VIP Weekend Intensive Holiday Design Experience
On The Job Training - Work on the Elves to the Rescue Design Crew
Designing For Your Clients With Heather's Mentorship
Graduation Certificate
Module 18
Decorate Your Tree Like A Pro
Lessons: 2
Transform your tree from drab to fab in no time! With our expert techniques and creative insights, you'll learn how to elevate your holiday tree design.
~ Decorate Your Tree Like A Pro Video
~ Steps to Decorating a Tree
Module 19
Beautiful Bows & Ribbons
Lessons: 6
Learn all the fundamentals, tips and tricks of the trade to bow making. With video instruction and easy to follow step by step guides, we walk you through the process to making beautiful bows. Learn to craft stunning bows and ribbons that add a touch of elegance and charm to your holiday decor!
~ Design Training - Beautiful Bows and Ribbon Techniques Video
~ Christmas Tree Bow Making and Tips
~Using Ribbon to Decorate Your
~Christmas Tree and Design Tips
~ Ribbon Guide
~ Beautiful Bows Step by Step Guide
Module 20
Principles of Design
Lessons: 5
Elevate your decorating projects by mastering the Fundamentals and Principles of Design, empowering you to enhance your skills and craft harmonious, visually striking holiday displays that will truly captivate everyone who sees them!
~ Principles of Design Training Video
~ Principles of Design
~ Choosing a Theme
~ Design Recipes and Measurements
~ Decorating Embellishments
Module 21
Gorgeous Garlands
Lessons: 2
Transform your space with gorgeous garlands that bring warmth and elegance to your home! Learn to create stunning, eye-catching garlands using various materials and techniques, ensuring your home feels festive and inviting for all to enjoy!
~How to Decorate a Christmas Garland
~Creating a Fall Garland
Module 22
Designing Wreaths & Swags
Lessons: 4
Create stunning wreaths that add a festive touch to your home! Master the art of wreath design using a variety of materials and techniques to craft beautiful, eye-catching pieces that welcome guests with holiday cheer
~ How to Decorate a Christmas Wreath
~ Wreaths 101
~ Tips to Create a Christmas Wreath
~ Tips to Creating a Swags
Module 23
Holiday Tablescapes
Lessons: 4
Make your Christmas dinner unforgettable with stunning tablescapes that set a festive mood! Learn to create elegant centerpieces and charming seasonal accents to craft an inviting dining experience that delights your guests and elevates your holiday celebrations
~ Christmas Tablescape Ideas
~ Embellish Your Table for Fall
~ Fall Tablescape Ideas
~Tips for creating a Holiday Tablescape
Module 24
Bonus - Fall Decor 101
Lessons: 10
Bring the cozy feel of fall into your home with this bonus material!
~ Fall Porch Decorating
~ Decorating Your Porch for Fall
~ Fall Porch Ideas
~ Fall Decorating
~ Fall Decorating On A Budget
~ Bedroom Fall Decorating Ideas
~ Decorating a Fall Bathroom
~ Fall Home Decorating Ideas
~ Counsel Fall Decorating
~ Up Cycle Your Fall Decor
Module 25
Bonus - Floral Arranging & Holiday Centerpieces
Lessons: 8
Get into the spirit of the season with our floral arranging & holiday centerpieces lessons. Whether you're a beginner or a seasoned flower enthusiast, learn the art of creating stunning floral arrangements perfect for any holiday celebration.
~ Create a fall centerpiece with scrap florals
~ Refurbishing a Floral Arrangement
~ Refurbishing a Fall Centerpiece
~ Creating a Fall Floral Arrangement
~ Refurbish a Fall Cornucopia
~ Floral Arranging Tips
~ Floral Posie Arranging & Tips
~ Floral Arranging in Tall Containers
Detailed Class Overview
Comprehensive Curriculum:
The program includes 80 detailed modules covering everything from goal setting to marketing and design principles.
You’ll receive a thorough education that prepares you to start and run a successful Christmas design business with confidence.
Tailored Experience:
The course is designed to be completed at your own pace, allowing for flexibility in your learning journey.
You can customize your experience to fit your unique needs, ensuring you fully understand each concept before moving on.
Hands-On Training Opportunities:
You'll have the chance to shadow Heather and work directly with her crew on live projects.
This practical experience gives you valuable insights and real-world skills that set you apart in the industry.
Lifetime Access:
Enjoy lifetime access to course materials and ongoing education through the CDI Holiday Magic Club membership.
You’ll have continual support and resources to keep your skills sharp and your business thriving long after you complete the program.
Business Development Tools:
The course includes resources for business organization, pricing strategies, and customer relations.
You’ll gain the tools necessary to establish and manage your own business effectively, ensuring long-term success and profitability.
Marketing and Networking Guidance:
Learn how to create and optimize your social media presence, design marketing materials, and network effectively at trade shows.
These skills will enhance your visibility and client acquisition, helping you build a strong reputation in the holiday decorating industry.
decorate like a pro business academy
Limited Time Offer
$1200.00
Regularly priced at $2500, purchase with one time payment and save!
Payment Plans Available
Invest In Yourself ~
When it comes to learning a new skill, partnering with a mentor like Heather the owner of CDI can make all the difference. The mentorship program is tailored to your unique goals in both design and business!
With Heather's extensive business experience—having successfully started and run over five businesses—and her ability to earn multiple six figures each holiday season with Elves to the Rescue LLC, she is here to help you thrive. Her beautiful design skills and positive teaching style will guide you toward your future success!
As a professional decorator, the months leading up to Christmas are your busiest. You embrace the thrill of transforming homes and businesses for the holidays but your skills don’t stop there! You can apply your expertise to any holiday giving you the opportunity to build a thriving year-round business if you choose. Alternatively, you can keep your operation scaled back and focus on just a few select projects each year providing you with extra income for the holidays while maintaining a balanced lifestyle.
With each successful installation your confidence grows and the referrals keep coming in leading to a steady stream of business. You are creating memorable experiences for families, businesses and your designs play a vital role in their celebrations. As a holiday designer, you get to enjoy the fulfillment of transforming lives through your work while enjoying the financial rewards of a successful holiday decorating career!
Heather Lundervold
Owner, Instructor
Why should you work
with me?
After 25 years of running Elves to the Rescue, my personal Christmas decorating business, I’ve gained invaluable insights into what it takes to build a successful operation from the ground up. I know the ins and outs of the industry, and I can teach you how to navigate your own journey to success.
In my "Decorate Like a Pro Business Academy", you’ will find easy-to-follow lessons that will empower you to master essential skills such as blending colors, crafting stunning arrangements, and perfecting decorating techniques. With my guidance, you’ll not only create beautiful holiday displays but also develop the business acumen necessary to thrive in this field. Let’s work together to make your Christmas decorating dreams a reality and set you on the path to a prosperous business!
Will this course give me
everything I need to start and run a
successful business?
Launching and managing a business requires determination, a willingness to step into the spotlight, and strong organizational skills—qualities that I can't teach. however, this course will provide you with everything you need to know about acquiring clients, sourcing decor at wholesale prices, mastering decorating techniques, managing teams, invoicing, and navigating the operational aspects of running a business just to name a few modules.
Additionally, with your purchase, you'll receive a 30-day free trial of a comprehensive software solution designed to streamline your business operations. This includes essential organizational tools like a company phone number, text capabilities, calendar features, prebuilt automations, and much more.
Still Have Questions?
Book a Discovery Call With Me
TESTIMONIALS
What others are saying
Rachel Hancock
I highly recommend the classes with Heather. She has taught me so much about decorating and things I would not have thought about on the business side.
Cheryl Mortenson
I enrolled in the mentorship program and I have learned so much about decorating and running a business. Heather is so fun to work with and very knowledgeable. Highly recommend.
30 Day Free Trial Included With Purchase
Automate your calendar/bookings
Schedule social media content
Host your website
Text/Call your clients through the app
Organize your leads and jobs
And more!
TRY IT RISK FREE
Our Promise To You
Your satisfaction is our priority. We believe that we provide our students with tools to create eye pleasing designs and the information to "Decorate Like a Pro"! If you’re not completely satisfied with your experience in the course or your designs do not turn out as you are expecting, we offer free 1:1 sessions to ensure you receive the support you need to master the skills and techniques to elevate your holiday decorating. We are committed to your success and we’re here to help you achieve your goals!
Frequently Asked Questions
How long does the course take?
The "Decorate Like a Pro Business Academy" consists of 17 modules with 101 lessons. It is designed to be flexible, with some components being self-paced. Some students complete the course in a matter of weeks where others take longer. It is recommended that participants complete the program to certification within 6 months however it's really up to you how much time you want to take. We encourage students to absorb the material thoroughly while also applying what you learn to your own decorating projects and business development. You can progress at a pace that suits your schedule, ensuring you have the time you need to truly master each skill!
Do I need prior decorating experience to take this course?
No, prior decorating experience is not required to take the "Decorate Like a Pro Business Academy"! We designed this program to teach you everything you need to know to become a decorating pro, regardless of your starting point. Whether you’re a complete beginner or looking to refine your skills, our step-by-step lessons and expert guidance will empower you to create stunning holiday displays with confidence!
What kind of support is available during the course?
Throughout the "Decorate Like a Pro Business Academy", you’ll receive comprehensive support and access to Heather through personal mentoring, coaching, emails, zoom meetings and phone calls. Once enrolled you receive lifetime access to Heather for support and mentoring. You also receive access to our Facebook group "The CDI Holiday Magic membership" for free where you can connect Heather and other students to sharing ideas and inspiration. If you’re not a fan of Facebook, no worries! You can always reach out to Heather directly via email or phone anytime with your questions or for additional guidance during and after graduation. Your success is our priority, and we are here to support you every step of the way!
Can I apply the learned principles to other holidays?
Absolutely! The principles and techniques you learn in the "Decorate Like a Pro Business Academy" are versatile and can be applied to decorating for any holiday. Whether you want to create stunning displays for Thanksgiving, Easter, or any festive occasion, the skills you gain will empower you to design beautiful and cohesive decor year-round!
What if I don’t want to work during the summer? Can I earn enough to support myself for the year in just a few months?
Technically, yes! Many of our decorators have successfully built their businesses to earn enough during the holiday season to support themselves throughout the year. However, we cannot guarantee specific income results. Success can vary based on factors like dedication, effort, and market demand. With that being said, with the right skills and strategies learned in this course, you can certainly achieve your financial goals and enjoy a well-balanced lifestyle!
Have more questions?
Book Your Discovery Call With Heather
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